Fauna Jam is the illustrated clothing and accessories brand I co-founded in Barcelona in 2022.

We started with activism: messages about animals and the planet. Sales told us something useful. The people buying weren't marching, they were the ones who stop to pet every dog on the street. So we kept the values and changed the tone: less protest, more affection, starting with the animals people already live with. Today the line is split into Dog People, Cat People and Earth People, and it's still pro-animal and pro-planet, just friendlier.

My partner and I both draw and design. I also designed and built the online store on Shopify, and run the business side: suppliers, shops, accounting and sales. It's how we noticed who was actually buying. We sell in two Barcelona shops, at markets and at faunajam.com, and we keep working with animal causes, like Santuario Corazón Verde, a sanctuary in Asturias.

‍Co-founded with @gomaloca.