I didn't start out in design, let alone illustration. I started in sales at Nestlé, among spreadsheets and sales targets, running alternative channels and e-commerce. A few years in, I switched careers to do the thing I actually cared about.

Since then I've built visual identities, packaging, characters and websites, and drawn for clothing and products, for clients in Chile, Spain and the US.

There's a long story behind all this. But everything started to take shape when I sold my soul.