Lector Caminante is a friend of mine who reads more than 100 books a year and reviews them on Instagram. The name comes from a habit people keep pointing out: he reads while he walks.

That habit became the brand. I drew him mid-stride with his nose in a book, a loose line character with a bit of humour, and paired him with a thin, elegant serif that feels closer to a book cover than to a social media account. The contrast is the idea: a serious reader who doesn't take himself too seriously.

From there, a small system: review cards, bookmarks, a couple of patterns, a stamp. Some of it is still waiting to be printed.