In 2022 Papa John's Germany reached out to me (I still don't know how they found me) for a campaign that ran in several countries: their classic delivery hot bag, turned into a series of NFTs given away with orders. Some of them were also produced as real backpacks and shipped to customers.

My job was the illustration. They gave me the bag's template and I drew over the whole thing, creating two characters: a laid-back guy daydreaming about his next slice, and a cheese character for the Papa x Cheddar edition. The challenge was to make something that worked as a digital collectible and also as a backpack people would actually want to carry.