TEJUELAS COPPERWOOD

Tejuelas Copperwood redefines the legacy of handcrafted wooden shingles from southern Chile, blending timeless techniques with modern sustainability. The challenge was to create a visual identity and digital experience that honored this rich heritage while positioning the brand as a contemporary leader in eco-conscious construction.
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Through a refined branding system and a custom-built website, the project highlights the durability, beauty, and environmental benefits of Copperwood shingles. Inspired by the textures of wood, the rhythm of traditional Chilean architecture, and the resilience of nature, the design evokes authenticity and craftsmanship.
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The website serves as a seamless extension of the brand, balancing aesthetics with functionality. A clean, structured layout allows the product’s natural textures and warmth to take center stage, while an intuitive interface ensures easy navigation for architects, builders, and homeowners alike.
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More than just a product, Tejuelas Copperwood is a statement—a commitment to sustainability, cultural preservation, and architectural excellence.