Uncle Fletch is a burger joint in Santiago with a strong personality: Texas-style burgers, beer, and a moustached character from "round about 1880". Back then I had co-founded a small design studio, and this was a project I led.

They were opening a new location inside a shopping mall, plus a food truck for events. The question was simple: how do you fit the feel of a big, loud restaurant into a much smaller space without losing what makes it Uncle Fletch?

I designed the interior from scratch, working with the architect on space and measurements: the tractor wall with the neon, the counter, the signage and the murals. Then everything that ends up in your hands: menus, burger and fries boxes, and the food truck wrap.

The logo and the founder's portrait were already part of the brand. Everything else was new.